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IKEA Goyang unveils itself, bringing family-friendly home furnishing solutions to Goyang
[National]  Upon its grand opening on October 19, IKEA Goyang will offer a wide range of home furnishing ideas and solutions for the many people in Seoul and northern metropolitan area
[Seoul ¨C October 12, 2017] Home furnishing company IKEA Korea will open its second store, IKEA Goyang, on October 19. With the grand opening ahead, IKEA Goyang unveiled itself to the media on October 12 at a press conference, where the core features and home furnishing solutions of the new store were introduced for the first time.

Based on its curiosity about people¡¯s life at home, IKEA conducts various studies and research into the living situations in the area of the new store as part of the opening preparation. In Goyang, IKEA made some 100 home visits and studies to gain a deeper understanding of the lifestyle of local residents and reflected these findings in 42 room-sets at the new store to offer home furnishing ideas that are most relevant to the visitors at IKEA Goyang.

In particular, IKEA discovered that children of a wide range of age live in Goyang during the home visits, and added ¡®Tweens & Teens¡¯ section which offers home furnishing ideas and solutions for teenagers. Moreover, IKEA Goyang provides play areas as well as Children¡¯s IKEA toys and books in various parts of the new store, including the IKEA Restaurant and the Returns and Exchanges department, so customers visiting the new store with their families can enjoy a great time together at IKEA. They will also be able to enjoy Swedish pastries, desserts and beverages at the IKEA Caf¨¦.

Also, with an aim to become a sustainable neighbour in the local community, IKEA Goyang has invested KRW 14 billion, or 5% of its total investment of KRW 300 billion, in sustainability solutions. 4,446 solar panels installed on the roof of the building will generate 1,422kw of electricity, and geothermal energy will be used for cooling and heating. In addition, the building recycles and reuses rain water and grey water, systems that help save water consumption and BEMS (Building Energy Management System) to save energy. There are also electric vehicle charging stations.

IKEA Goyang has recruited a diverse group of 700 co-workers, whose average age is 36. 60% are female, and more than half are residents of Goyang. IKEA sees every co-worker as a talent and is committed to offering the same benefits package and growth opportunities regardless of contractual hours or contract types.

IKEA Goyang Store Manager Cecilia Johansson said, ¡°We are excited to open our doors and offer better accessibility to the people in Seoul and northern metropolitan area,¡± adding, ¡°As a family-friendly store, we will continue to make efforts as a good neighbour that creates a better everyday life for the many people in our community.¡±

IKEA Goyang is located at 420 Gwonyul-daero, Deogyang-gu, Goyang-si, Gyeonggi-do (1003, Donae-dong). The new store has a sales area of 52,199m2, and operation hours are from 10am to 10pm.

Prior to its grand opening on October 19, IKEA Goyang will host a two-day pre-opening event on October 17-18 for IKEA FAMILY members, from 10am to 8pm. IKEA FAMILY is the IKEA loyalty program that is open for anyone to sign up, free of charge, and enjoy a wide range of exclusive benefits. Also, IKEA Goyang is operating ¡®?ppet Hus¡¯, an open house furnished with IKEA products at the Hoban Vertium apartment in Doraewool village until November 19. Visitors at IKEA Goyang on the grand opening day on October 19 will have opportunities to enjoy special benefits on a first come, first served basis.